Bethenny Frankel is a name synonymous with success, entrepreneurship, and reality TV stardom. One of her most notable ventures is Skinnygirl, a brand that revolutionized the low-calorie cocktail market. However, with the ever-evolving landscape of business ownership, many are left wondering: does Bethenny Frankel still own Skinnygirl? This question has been on the minds of fans and business enthusiasts alike, eager to delve into the current state of her business empire.
Skinnygirl is more than just a brand; it’s a phenomenon that captured the hearts of health-conscious consumers. Born out of Bethenny’s vision for a healthier cocktail option, Skinnygirl quickly grew into a household name. Yet, as time has passed, questions about its ownership have surfaced. The answer to whether Bethenny Frankel still owns Skinnygirl is more complex than a simple yes or no, as it involves strategic business decisions made by Frankel herself.
Understanding the current ownership status of Skinnygirl requires a look into the business acumen of Bethenny Frankel. Her journey from a reality TV star to a successful entrepreneur is marked by savvy deals and strategic partnerships. By exploring these elements, we can better comprehend the current state of Skinnygirl and whether Bethenny Frankel still holds ownership of this iconic brand.
Who is Bethenny Frankel?
Bethenny Frankel is a renowned television personality, entrepreneur, and author. She gained widespread recognition through her appearances on "The Real Housewives of New York City." Beyond her television career, Frankel is a successful businesswoman, notably for founding the Skinnygirl brand. Her entrepreneurial spirit and sharp business instincts have earned her a substantial following and respect in the business community.
Personal Details of Bethenny Frankel
| Full Name | Bethenny Frankel |
| Date of Birth | November 4, 1970 |
| Nationality | American |
| Occupation | Television Personality, Entrepreneur, Author |
How did Skinnygirl come to be?
Skinnygirl was founded by Bethenny Frankel in 2009, stemming from her desire to create a low-calorie cocktail that didn’t compromise on taste. The brand initially launched with its flagship product, the Skinnygirl Margarita, which quickly gained popularity. Skinnygirl’s innovative approach to healthier cocktail options resonated with consumers, leading to its rapid expansion into other product lines, including wines, vodkas, and ready-to-drink cocktails.
What led to the sale of Skinnygirl?
In 2011, Bethenny Frankel made headlines when she sold Skinnygirl Cocktails to Beam Global (now Beam Suntory) for a reported $100 million. This strategic move allowed the brand to reach a wider audience, leveraging Beam’s extensive distribution network. Despite the sale, Frankel maintained a role as a brand ambassador and continued to be involved in its marketing and promotional efforts, ensuring that her vision for the brand was upheld.
Does Bethenny Frankel still own Skinnygirl?
While Bethenny Frankel sold the Skinnygirl Cocktails division, she retained ownership of the Skinnygirl brand itself. This means that while Beam Suntory owns the cocktails line, Frankel continues to own and expand other aspects of the Skinnygirl brand, including its non-alcoholic products and lifestyle goods. Her involvement in the brand remains strong, as she continues to be the face and driving force behind its ever-growing product range.
What is the current state of the Skinnygirl brand?
Today, Skinnygirl has evolved into a comprehensive lifestyle brand, offering a diverse array of products that extend beyond alcoholic beverages. The brand includes Skinnygirl popcorn, salad dressings, snack bars, and shapewear, among others. Bethenny Frankel’s continued involvement and innovative ideas have allowed the brand to flourish, maintaining its relevance in the competitive market.
What are Bethenny Frankel's future plans for Skinnygirl?
Bethenny Frankel has expressed her commitment to expanding the Skinnygirl brand even further. Her entrepreneurial spirit remains undeterred as she explores new opportunities and product lines. Frankel’s future plans include enhancing the brand’s presence in the health and wellness sector, ensuring that Skinnygirl continues to resonate with consumers seeking healthier lifestyle options.
Conclusion: Bethenny Frankel's Legacy with Skinnygirl
Bethenny Frankel’s journey with Skinnygirl is a testament to her entrepreneurial prowess and ability to create a brand that resonates with consumers. While the ownership of Skinnygirl Cocktails has shifted, Frankel’s influence over the brand remains strong. She continues to steer the Skinnygirl brand toward new avenues of growth and success, cementing her legacy as a trailblazing entrepreneur in the health and lifestyle industry.
